PHL Win Bronze for Handling and Fulfilment at the IPM Cogs Awards 2019!
PHL are incredibly proud to announce that we have won a Bronze Award for Handling and Fulfilment at the IPM Cogs Awards 2019.
Our entry for the “Peperami Terrify a Friend for Free” campaign was up against some really tough competition this year, so we were delighted that the judges thought our work worthy of a place.
Our promotional fulfilment team worked incredibly hard to ensure the activity went off without a hitch, so it was great to get the recognition for our fantastic staff.
We loved working with Toucan Agency (now part of Once Upon a Time) on this amazing and fun campaign. The Peperami Brand has always been synonymous with a zany and fearless sense of humour in its marketing communications, so partnering with Alton Towers and Thorpe Park to promote new scary rides seemed like a particularly good fit. One of our favourite elements to the campaign was the Theme Parks ‘Wussometer’ app, which allowed consumers to share ‘screamer’ videos with their friends, ranking who’s the biggest ‘total wuss’ in the group via their smartphones.
Our Promotional Fulfilment Centre was appointed to manage the delivery of the on pack Instant Win mechanic. Consumers would enter unique on pack codes via a promotional microsite to win an annual/day pass to Thorpe Park/Alton Towers or receive a 2 for 1 pass to the venues.
A secondary partial SLP/ Collector Mechanic was fulfilled by PHL. After 5 codes had been entered, a consumer could claim a pair of branded “undercrackers” with an additional payment of £6.99 or enter a total of 15 codes for a free pair.
The campaign was targeted at rewarding consumers who purchased Peperami products, to boost sales in a declining category by encouraging repeat purchase.
During the planning stage, we provided advice and support on the design of the website and payment methods to create a seamless and enjoyable consumer journey. For example, putting a customer facing stock counter on the website allowing people to only order the sizes of undercrackers we had in stock. This reduced unnecessary queries and complaints, avoiding additional handling costs and customer disappointment.
During the campaign we agreed an SLA with the Client that stipulated we managed the winner fulfilment, from receiving the claims to dispatching the correct sizes and passes, within 5 days which was 100% achieved.
Because our Handling and Storage Solutions are flexible and bespoke, we seamlessly worked as part of a wider team to deliver this campaign. From digital/above the line through to shopper agencies in addition to the website developer, who provided access to data retrieval and stock management.
By the end of the campaign all undercrackers were claimed and dispatched, meaning over 298,000 Peperami were purchased (via single or multipacks) and unique codes entered to claim 20,000 undercrackers, achieving 100% redemption!
“When the decision was made to offer consumers a clean pair of Undercrackers in the Peperami ‘Terrify a Friend for FREE’ promotion, there was only one supplier I was prepared to trust with my pants!
They took delivery of over 20,000 pairs of various sizes and did a complete stock check to ensure the consignment from the Far East was correct. Then, in response to online consumer applications, picked and packed the prizes to all corners of the UK, keeping a tracking eye on deliveries. Any consumer queries were responded to within hours and the back-bone logistics of a highly creative campaign were faultless. Couldn’t recommend them highly enough for this campaign…” Mike Benns, Once Upon a Time